Andrew Hyde Business Communications

Exhibitions and events

Two business men chattingAttending the right event, conference or exhibition can make a real difference to brand awareness and lead generation, but it must be managed well to deliver results.

Success requires careful planning and an integrated approach: inviting potential prospects or key customers well in advance, pre-event marketing with the event organisers, the management of stand builders and other specialists – and of course, stand manning and making sure that everything runs smoothly on the day.

Then it is all about follow-up: ensuring a prompt response to everyone you have met at the event and ensuring that the sales team have all the information they need. I have managed all this and have ensured successful event sponsorship and participation across a variety of sectors and markets.

Just some of the events where I have managed attendance for clients in the last few years include:

  • Biometrics 2009 and 2010
  • Government ICT Conference
  • Information Security Executive Summit
  • Future of Utilities / Smart Utility Forum
  • Efficiency and Reform in the Public Sector
  • Operational Efficiency in Financial Services
  • BBA – Annual International Banking Conference
  • NEMEX 2012
  • The Energy Event

“Andrew organised our participation in a biometrics exhibition. He managed the relationship with the operator of the event, with several members of the press and all the follow up activities in a very professional way, so that the event was a great success for us. I can highly recommend his great experience in marketing and communication activities.”

Christian Parnitzke
Biometrics Sales
(formerly Siemens IT Solutions and Services)

“I worked with Andrew and his team on one of our launches in the UK, where his team supported us as headline sponsors. Andrew was very thorough and proactive, with an excellent eye for detail. His enthusiasm and professionalism in ensuring both parties worked in a joint promotional effort was highly commendable and benefited all conference participants. I look forward to working with him again and highly recommend Andrew.”

Jamison Nesbitt
Business Development Director
Events Content